Calling a mobile phone from a landline is significantly more expensive than calling other landline numbers.

BT currently quote rates of between 10.66p per minute and 22.2p per minute for calling mobile phones.

This is in addition to their call set up fee which is currently 8p per call (and due to rise soon).

Therefore a 1 x minute call to a mobile phone would cost at least 18.66p.

There are discount packages available from BT and other providers, but as a general rule it is difficult to get mobile calling costs much below 10p per minute.

The Consequence:

For some businesses the cost of calling mobiles is a significant financial burden.

For example, small taxi firms usually advertise a landline number in Yellow Pages, but often their office is unmanned and the landline number is programmed to divert to one of the driver’s mobile numbers.

Every incoming call that is diverted to a driver’s mobile is charged to the taxi firm as a call to a mobile phone on their BT landline bill.

I have come across some taxi firms with monthly phone bills in excess of £300 of which 90% can be attributed to diverted mobile calls.

The Solution:

Taxi firms and other businesses can reduce the cost of calling mobile phones by installing a Mobile Network Gateway.

A Mobile Network Gateway connects to a phone, or an office phone system, and routes calls over one of the mobile networks rather than a BT line.

Some automatically detect calls to mobile phones, others rely on the caller or the phone system deciding what calls should be routed over the mobile network.

Like a mobile phone, a Mobile Network Gateway contains a sim card and an antennae and is connected to one of the mobile network tariffs.

For example, if a Mobile Network Gateway has an Orange sim card it could be connected to a sim-only (ie no phone supplied) Orange deal that offers 1,250 inclusive minutes to mobile phones or landlines for £50 per month.

1,250 minutes to mobile phones at 10p per minute would cost £125 if they were made over a landline.

The mobile network gatway therefore offers a potential saving of £75 per month.

There may be greater savings on other networks such as T-Mobile or Vodafone with tariff plans that suit users that do not require as many as 1250 minutes.

Mobile Network Gateways are available for less than £100 and can therefore pay for themselves very quickly.

They are also available with various degrees of sophistication.

The taxi firm used in the example above would be interested in a Mobile Network Gateway that would automatically divert incoming landline calls to a mobile number that could be changed remotely when the taxi driver’s changed shifts.

Next Steps:

Please contact me if you are interested in finding out more about how a Mobile Network Gateway could save you money.

I have just had a call from a local entrepreneur who has been a customer for almost 20 years.

He wanted advice on whether a proposed new digital cordless phone would work on his office phone system and in particular whether the SMS text message function would work.

My customer had his eye on the Siemens Gigaset SL785 digital cordless phone.

I advised that the SL785 would certainly be able to make and receive calls when connected to an extension of his Panasonic phone system.

I also advised him that it could also transfer calls to other extensions.

However, I knew that his office phone system would cause some problems for the SL785′s SMS text message function.

Fixed line phones (such as the SL785) that have an SMS function send SMS text messages via an SMS Gateway which stores the message before forwarding it to the mobile phone networks or to other SMS Gateways.

A fixed line phone with SMS text message capability would simply dial the phone number of an SMS Gateway when it wants to send an SMS text message.

This phone number would usually be a premium rate number since this is how most SMS Gateway service providers make their money.

When an SMS Gateway answers a call the SMS fixed line phone transmits the SMS text message to the Gateway.

One or more SMS Gateway phone numbers are usually pre-programmed into SMS fixed line phones.

The problem is that on a phone system it is usually necessary to dial a prefix such as “9″ in order to seize an outside line.

An SMS fixed line phone would usually not have any of its pre-programmed SMS Gateway phone numbers prefixed with a “9″ since all manufacturers would assume that the phone is going to be connected directly to a phone line and not to a phone system extension.

The good news is that after a quick check of the Siemens Gigaset website I discovered that it was reasonably easy to modify the pre-programmed SMS Gateway phone numbers and therefore add the “9″ prefix.

I was therefore able to advise that it would be possible to to send SMS text messages using the SL785.

However, I had to advise that it would not be possible for the SL785 to receive text messages.

The reason for this is that the in order to deliver an SMS text message an SMS Gateway must be able to dial directly an SMS fixed line phone (such as the SL785) and also deliver Caller ID information to the SMS phone.

Even if the phone system extension to which the SL785 is connected is programmed to ring immediately for incoming external calls the Panasonic phone system that is installed at Chris’s premises can’t pass Caller ID information to extension phones.

The reason that Caller ID information is essential for fixed line SMS text message services is that an SMS phone must be able to recognise the Caller ID of its SMS Gateway.

When the SMS phone recognises that an incoming call is from an SMS Gateway the phone would automatically go into receive mode for an SMS text message rather than a regular phone call.

When the SMS phone answers the call it immediately recieves a data burst containing instructions on how to receive the SMS.

If the calling party has paid for the text message then the SMS Gateway immediately delivers the message to the SMS phone in another data burst before disconnecting the call.

If the called party is to pay for receiving the text message then the SMS Gateway immediately disconnects the call.

The SMS phone would then initiate a a call to the SMS Gateway to collect the waiting SMS.

It is important to note that when a call is received from an SMS Gateway the SMS phone would not ring.

An SMS text message call is therefore unnoticed by the receiving party until the message waiting light starts flashing on the SMS phone.

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